Blog - Steph Osmanski
Steph Osmanski is a freelance B2C wellness writer, blogger, and brand consultant. She can create you well-written, grammatically-correct, expertly-edited content and also provide tips on how to better manage your social media brand.
wellness writer, freelance, B2C, blogger, brand consultant, wellness, health, Steph Osmanski
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what is cornerstone content

6 Ways to Use Cornerstone Content to Rank Higher on SEO

Now that you know how to make Instagram's new algorithm work to your advantage, let's dive into cornerstone content. Firstly, what is it? Cornerstone content are the most important articles on your website; they are informative, long-form explainers, oftentimes an amalgamation of other shorter posts. Do you need cornerstone content on your website?Absolutely. Cornerstone content is also known as "evergreen content." However, let's be careful when throwing around the phrase "evergreen." I'll get more into that in a second...

instagram strategy hashtags

5 Actionable Ways to Update Hashtag Strategy

Let's talk hashtag strategy. Last week, I delved deep into the intricacies of Instagram's new algorithm, identifying the ways that it works and best practices brands and businesses can use to make the algorithm work to their best advantage. Now, it's time to bring hashtags into the mix. After all, they're a huge part of how Instagram works.   Hashtags have a pretty tumultuous reputation. The shadow ban scare of 2017 — which Instagram has since admitted does not exist — is mostly to blame for that not-so-good rep. But...

benefits uses manuka honey

3 Benefits of Manuka Honey

This just in: You can heal yourself with honey. Manuka honey is a specific kind of honey hailed for its healing, antibacterial properties going back thousands of years. It has been a part of New Zealand's indigenous cultures for decades thanks to its many uses which include dressing wounds, enhancing the digestive tract, and healing almost any type of infection, cut, or bite.   A huge part of self-care of course is healing your body — paying attention to what the body needs and giving it that extra...

IGTV for businesses

Increase Social Engagement with IGTV

With Instagram's latest announcement of IGTV, the platform has never been more tailored to businesses and brands. IGTV is Instagram's video initiative to rival that of YouTube, the video platform where tons of influencers started out making videos and also, making a name for themselves online. IGTV — which is accessible both via a stand-alone app and on Instagram itself — allows users to upload videos up to an hour long on the photo-sharing platform. Show your audience how to use your product Partner with influencers ...

dealing with hyperpigmentation

Dealing With Hyperpigmentation

What are hyperpigmentation marks? Oh, how I wish I didn't know. I hadn't heard the word "hyperpigmentation" until I was about 21 and I distinctly remember thinking, "Glad that doesn't happen to my skin." But then in a Odyssey-like spin to thrill the gods, I turned about 25 and bam — I started suffering from acne scarring.   My personal skincare journey has been an interesting one and after years of blogging, I feel like there is a lot of content out there about my struggles with my own...

living with emotional support animal

Living With an ESA 101

When I first got my dog Koda, I knew immediately that I wanted to register her as an Emotional Support Animal. In the year and a half since I went through that process, I have traveled with my ESA on a plane to Puerto Rico, taken her on overnight trips to Vermont, Upstate New York, and Astoria. Now, I have the opportunity of benefiting from the housing accommodations that come with an Emotional Support Animal.   When you register your dog as an Emotional Support Animal, there are...